No secrets. Just science.
See why it worksApproved by dentists leading the way in preventive oral care.
Natural products that actually clean well, taste good and feel great.
Fluoride-free, SLS-free, paraben-free, compromise-free.
Microbiome-supporting formulas for tooth and gum care that lasts.
Meet your reinforcements
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Clinically tested ingredients that earn their place.
700+
species of helpful bacteria can be destroyed by most oral care. Eēsē has paraprobiotics to protect your microbiome, for lasting freshness.
97%
of enamel is hydroxyapatite (HAP). Eēsē products use biomimetic HAP to seal cracks, calm sensitivity, and strengthen teeth naturally.
100%
of regular floss is made of nylon plastic from which particles are swallowed and stored in your body. Our floss is made of silk and is completely plastic free.
Expert Approved
Microbiome Support
Evidence-backed Ingredients
The oral care industry isn't telling you everything.
Traditional products rely on quick fixes at the expense of your own health. There's a better way they don't tell you about.
The Science Behind Oral Care's Newest Ingredients
An evidence-led rundown of six "new generation" oral care ingredients (hydroxyapatite, xylitol, paraprobiotics, essential oils/herbs, beeswax-coated floss, and sodium lauryl sarcosinate), showing how each is backed by clinical data and works on a different part of the mouth's ecosystem, which is why the full Eēsē routine combines them rather than relying on any one alone.
Learn more
The Hidden Cost of Common Oral Care Ingredients
A label-literacy explainer breaking down why common oral care ingredients (SLS, fluoride, alcohol, titanium dioxide, parabens, artificial colours/flavours, and chlorhexidine) carry documented downsides ranging from mouth irritation to microbiome disruption and safety concerns, making the case that Eēsē's naturally sourced, additive-free formulations do the job just as well or better.
Learn more
Inside the Oral Microbiome (And Why It Matters Beyond Your Teeth)
A science-backed explainer arguing that the mouth hosts a complex 700+ species microbiome whose balance shapes not just cavities and gum disease but systemic health (heart, diabetes, cognition, blood pressure), which is why Eēsē's prebiotic/paraprobiotic routine aims to support beneficial bacteria rather than wipe everything out with harsh antiseptics.
Learn moreNot all routines are created equal.
Most products use harsh ingredients for quick fixes that damage your health. Natural options remove toxins but stop there — and the results disappear with the experience. Eēsē is built differently.
Feels exactly like it should
Every product delivers the fresh cleaning experience you expect — without the harmful ingredients behind it.
Supports your microbiome
Xylitol, paraprobiotics and botanicals target harmful bacteria and naturally protect beneficial ones
Rebuilds enamel naturally
Hydroxyapatite repairs surface damage naturally for gentle whitening and sensitivity relief
Fluoride-free formulas
Remineralisation with ingredients that are safe if swallowed - even for kids
Ingredients that earn their place
No artificial sweeteners, preservatives, or bulking agents
Questions? We've got answers.
No, our products are fluoride-free. Our toothpastes use hydroxyapatite for remineralisation, a mineral naturally found in our enamel and developed for oral care by NASA. If you have specific concerns about enamel health or caries risk, please consult your dentist.
Yes, when it uses the right alternative. Most fluoride-free toothpastes fall short because they remove fluoride without replacing the mechanism behind it. This one uses hydroxyapatite instead, a mineral that makes up the natural structure of your enamel. Rather than chemically encouraging remineralisation the way fluoride does, it deposits the mineral directly onto the tooth surface as you brush. The research behind it goes back to the 1970s in Japan, and a growing body of clinical evidence shows it performs comparably to fluoride for everyday enamel support. If you have existing cavities or visible decay, please consult your dentist.
Yes, our products are safe for the whole family. No SLS, no fluoride, no alcohol, no harsh antimicrobials. No artificial colours, flavours, preservatives or scents.
Depending on the chosen products and routine, you can notice changes such as fresher breath and smoother teeth within the first week. Sensitivity and brightness tend to improve over 2–6 weeks.
Not really. The foam is soft and lasts through the full brush, which is different from the aggressive lather you get with standard toothpastes. It uses Sodium Lauroyl Sarcosinate instead of Sodium Lauryl Sulphate (SLS). Same job, gentler feel. The finish is a layered mint, clean without being sharp, and once you rinse there's no harsh aftertaste sitting around. It just feels calmer in your mouth.
Particle size, mostly, and it matters more than it sounds. Nano hydroxyapatite uses particles small enough to penetrate deeper into the tooth surface, which raised enough concerns for the EU's scientific safety committee to restrict it in 2025. This toothpaste uses biomimetic micro hydroxyapatite, meaning it's structurally closest form to the mineral your enamel is actually made of. It works by supporting the tooth surface during everyday brushing rather than penetrating it, which is both the EU-compliant approach and the one with the longer, cleaner safety track record. So if you've seen the HAP conversation online and wondered where this product sits, that's the answer.
It depends on the toothpaste. Enamel doesn't regenerate on its own, but remineralisation happens naturally in your mouth. Biomimetic hydroxyapatite supports this process by making more mineral available each time you brush. It deposits a layer of enamel-identical mineral onto the tooth surface, filling in the microscopic erosion that builds up from everyday eating, drinking, and general life. Over time that means a smoother, more resilient surface. It won't reverse significant enamel damage and it's not a clinical treatment, but it protects enamel from early decay and erosion as part of a daily routine. That's a meaningful difference over months and years.
Morning and evening, just a few minutes each time. In the morning, the Remineralising Toothpaste kicks off enamel protection and repair. In the evening, the Balancing Toothpaste with paraprobiotics sets up your mouth's bacterial balance for the long night. In between, the mouthwash cleans and freshens while supporting the good bacteria that are fighting decay. Floss fits in here too, ideally before brushing to ensure your teeth get squeaky clean. The routine works because the products were designed to complement each other, making sure those few minutes each day are well spent.
More questions? We're here for you.
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